Instagram didn’t get the tone wrong

Asbury & Asbury:

But there’s a writing angle to the whole thing that needs some airing. The whole story is already being co-opted as a case study in the importance of clear communication and getting the tone right. This worries me, because that’s exactly what it isn’t, at least not in the way that’s being suggested.

A writerly breakdown of Instagram’s recent communications that should give pause to anyone watching this story.