Survey: iPad mini cannibalization is ‘manageable’

Neil Hughes for AppleInsider:

However, the poll did indicate that the iPad mini is currently attracting slightly fewer new users than the full-size 9.7-inch iPad. While 47 percent of iPad mini buyers said they were new to the platform, 56 percent of those buying a 9.7-inch iPad were new customers.

Huberty said these numbers show her that the cannibalization risk Apple faces with the iPad mini is “manageable.”

Morgan Stanley polled 1,000 U.S. consumers to come up with the data.

Other interesting info suggests that Apple’s still got the strongest retention rate in the tablet business – 81 percent of iPad customers plan to stay with Apple.