Young Sohn, president and chief strategy officer in the US:
OK, so think about Apple compared to Samsung. I use a Mac, actually, at home. I’ve always used Mac, an iPhone, and an iPad. I also have the Galaxy. So I’m a great example.
If you look at the strengths of Apple, in a way it’s not the product per se. It’s that consumers like their ecosystem such as iCloud. I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos. It is sticky, but it is a proprietary architecture.