Google Maps and the battle for Google’s future

Ian Betteridge:

The fact that Google is, on one hand, creating great applications for iOS and, on the other, fighting tooth and nail for market share against it makes me wonder if the company is divided into two factions, with a battle raging between them over its future direction. On one side, there’s the group who want to promote Android as a coherent product, and beat Apple into a pulp with it.


On the other side, there’s the “Pragmatists”. These are the ones who realise Google makes its money from advertising, not directly from selling products.

As Ian points out later, Google’s iOS apps have to be good. They’re a company that makes its money from advertising.

  • tylernol

    excellent article. Google makes far more off advertising to iOS users than they do off Android and Android users. Google had to get a new Maps out on iOS.

  • Microsoft was making money from Applesoft Basic alongside DOS, and later making money from Excel and Word for Mac alongside Excel and Word for DOS. I don’t think there was any battle raging within Microsoft about their future direction.