News Corp. kills The Daily

Peter Kafka for All Things D:

The Daily, News Corp.’s attempt to create a newspaper for the iPad era, is shutting down after less than two years.

The media giant, which also owns this Web site, said it will “cease standalone publication” of the app on Dec. 15.

The Daily launched amongst great fanfare in a New York City event at the Guggenheim Museum featuring News Corp. CEO Rupert Murdoch and Apple’s VP of interactive services Eddy Cue. The daily newspaper, delivered via iPad, was the first publication to feature Apple’s one-click subscription service.

While The Daily launched as an iPad exclusive, it later became available for Android tablets as well. Still, News Corp. couldn’t get the traction they needed to make the publication a success.

Murdoch says in a press release that The Daily couldn’t “find a large enough audience quickly enough to convince us the business model was sustainable in the long-term.”

Murdoch says that they’ve learned from the experience, though, and plan to use that knowledge in their other publications going forward.