Should Apple include a visitor’s center in its new HQ?


As Apple dreams up details of its new spaceship-shaped headquarters in Cupertino with the starchitects over at Sir Norman Foster’s shop, big-time fanboy and computer historian David Greelish has a suggestion:

“Hey,” he wrote in his blog, “you know what Apple needs? A visitor’s center, that’s what.”

Greelish has gotten something else for all his hard work: a big fat “Thanks but no thanks” from Apple.

And yet, even after being told no by the company, he’s still petitioning Apple online to include this “feature” on their new campus. Anyone else think this is a really bad, dumb idea?

  • samdchuck

    Why doesn’t he just go to an Apple store?

    • Agreed. The Apple Store is all the monument and display that Apple cares about right now. It tells exactly the story that Apple wants to tell.

    • Or the Company Store, if he wants something on an Apple campus. Gift shop and visitor’s center in one!

      • Techpm

        Agreed, the company store is the only thing Apple should have at their HQ.

        If this guy is so keen on “visiting” Apple why doesn’t he apply for a job there? I hear they are hiring.

  • DIdn’t Apple promise all the residential neighbors that there would be no tourists making pilgrimages to the new campus?

  • Ken

    I would love it if they had a working model of every Apple computer/device that the company has ever built, hands-on preferably.

    • Scruff0

      Interestingly, the late Steve was (supposedly) against the idea of showing old hardware publicly – as it emphasised looking to the past, rather than focussing on the future.

      Whether its true or not, I can (sort of) understand the sentiment.

      • I believe it to be true. Apple used to have, just inside the man entrance, a couple of “historical” machines. When Jobs came back, they were removed.

    • DanielSw

      It’s not up to Apple to set up museums. They’re focused on the future.

    • Ken, this is exactly the opposite of what I propose, yet it is the misconception that even Phil Schiller assumed. I would enjoy seeing that too, but I don’t think it’s appropriate for Apple to create or maintain. Here’s a radical idea too, Apple needs to tell their story to visitors, but especially to employees. A gallery for Apple’s story, where the history of the people that started it, grew it, perhaps even failed it is told. Not a big collection to be managed.

  • sethdillingham

    What people want at the HQ is a shrine, probably to Jobs, designed by Ives.

    • Which people?

    • DanielSw

      Not this “people”.

      I don’t need or want any physical shrine so that I can walk up steps or rub Steve Jobs’ belly or his nose.

      The best way I or anyone can commemorate him is to use Apple product in the same spirit of their creation: one of making our world and our worlds better places.

    • Player_16

      Are you a politician?

      • sethdillingham

        No but I am sarcastic. Usually.

    • I also don’t think celebrating someone is creating a shrine to them. I don’t worship Steve Jobs, but I admire him. I also admire Walt Disney, the man. I however have no delusions that they were especially any better human beings in general then I am. In fact. I may not have been able to have worked for either of them, especially Steve Jobs.

  • Kevin Crossman

    I pass Facebook’s HQ every day on the way home from work and at least twice a week I see people out front taking photos. So, let’s face facts – “tourists” are going to come to the Mothership. Why not provide some infrastructure to support that? If there’s a visitor center it’ll focus attention on that part of the campus and reduce “civilian” traffic to other parts of the campus. Seems like a win-win. It shouldn’t be very hard to put a few museum pieces inside the company store.

    • You know what, tourists already do exactly this at Apple’s current headquarters. And they can visit the Company Store while there. That’s all Apple needs in their new HQ, a company store.

    • There is NO “civilian” traffic to other parts of the campus”. Non-employees are strictly forbidden from entering the Apple Campus area. The only part open to the public is the Apple Employee Store.

      • Right, and there will be no extra traffic to the rest of the campus 2 with my idea either. Oh, but let’s not count pictures from the street, at the front sign or in front of 1 Infinite Loop. This sort of thing will happen at the new campus too, but without the specific visitor’s area, I project at a much higher impact.

        • “Right, and there will be no extra traffic to the rest of the campus 2 with my idea either. “

          That literally makes zero sense. If there’s “no additional traffic”, then your idea has no merit or point. But we all know there would be considerable extra traffic. After all, you’re idea is to actively invite people to come to the “visitor center”. You’ll have to do better than that in defending your idea, I’m afraid.

    • Player_16

      “Mothership”? What is this ‘Mothership Connection’ stitch, Parliament Funkadelic?

      • Martyn

        I haven’t been to the store in a while, but they used to sell a tshirt that said ‘I visited the Mothership’.

    • lucascott

      They will come, they will be told they can’t come inside. They will buy a coffee cup and go home.

      It’s a business office full of trade secrets so visitors still won’t be allowed inside. A Visitor’s Center gives the wrong impression in this regard which is why it should never happen.

    • Thanks Kevin, my argument exactly!

  • imthedude

    I think it might be a cool idea for a place maybe in the company store that had some history, old mac hardware behind glass… that sort of thing. A mini museum.

    • lucascott

      That would be okay. But it doesn’t need to be some huge thing

  • matthewmaurice

    Maybe Tim Cook should authorize the creation of AppleLand, but if he does, it needs to be far, far away from Cupertino. I’d suggest Redmond or, even better, Mountain View!

    • lucascott

      Given the vast Apple/Disney connections it will be added to California Adventures. Just wait until you see the Foxconn Experience where you get to pretend to be an iPhone assembly worker

      • I’d rather go on the Acer factory ride. I hear there’s a killer roof jump at the end of it.

        • lucascott

          That’s at Universal, not Disney

  • JDSoCal

    No museum, but they definitely should have a nice Apple Company Store (which they probably will).

  • Moeskido

    Not just bad and dumb. Arrogant. Who does Greelish imagine this would benefit, apart from himself? Apple has made it clear, repeatedly, that this is not what they do.

    • Yeah, am I’m the one who’s arrogant? Read my other responses, but I guess you won’t as you already know who am I, what I think and feel and what drives me. Fetish? I can think of better ones to have.

      • How many times have you written “Apple needs to” do something, in the context of giving the world’s most successful consumer electronics company advice it has never needed less?

        How many times in this campaign of yours have you presumed you simply know how Apple can address some sort of deficit that only exists in the minds of old hardware aficionados who simply want attention?

        “Arrogant” is insufficient.

  • It’s not a terrible idea. Gives Apple a chance to sell gear. It’s common in some industries. Though I can see it could be disruptive to both the company and the city.

    • lucascott

      They have like 300 stores world wide to sell gear. And a Company Store at the current campus if you really need a logo coffee cup etc

    • Larry, please look at my other responses, but I don’t think a few extra hundred people visiting the campus 2 each day would disrupt anything, on top of the 12,000 working there. What if they built a Walmart up the road?

  • jimbotomy

    I would love it if Apple had a visitor’s center in its new headquarters. I would also love it if they came out with a tower computer that was less expensive than the Mac Pro but had nice things like multiple drive bays and upgradeable video cards. I would also like it if they gave loyalty discounts to anyone who bought Macs while Gil Amelio was CEO, because you know, we kept the company afloat then. I’d also like a pony.

    Yes, it would be a really bad, dumb idea for Apple to do this. Their campus is a workplace, not an amusement park.

  • Yeah, why not. Create a shrine to legitimise the Apple cult! roll eyes

  • Scott

    What’s so bad and dumb about it? I don’t get the levels of emotion you’re investing against it. It’s not likely to happen, but what’s your beef with it? Just because Apple said no, you have to get angry about it to?

    Normally I agree with your viewpoint, but I don’t see what your deal is on this one. You don’t like it. That doesn’t meant it’s that bad of an idea.

    • jimbotomy

      It’s bad and dumb because it represents perhaps the worst quality of Apple fans out there: a sense of entitlement. It isn’t just the idea itself (which is admittedly pretty bad), but it’s the sense that if Apple doesn’t want to do something, by gum, I’m going to make a petition to force them to do it. Apple said no thanks, so the guy should move on.

      For other examples, see, e.g., forcing Apple to make a prosumer tower, a phone with a USB connector, laptops with removable batteries, etc.

      • I do not feel entitled to anything. Apple is a business, and businesses are about making money, period. Good businesses make good products and serve there customers well. Apple does that already. I’m simply putting a little effort into popularizing my idea, which I obviously feel is a good one. I am a lifelong adult fan of Apple and their products. I care about them and I’m making a little effort to try and change their rigid minds about something I argue would be a big win for them, and all. I live in the Atlanta area and wouldn’t even be able to visit very often.

        • jimbotomy

          But why should Apple make it for you? Why do you think you know better than Apple how to run their business? Look back on the people who kept saying “Apple must make X as a product,” where X is anything from a netbook to a phone with user replaceable batteries to prosumer towers. Apple said no, but they continued to harp on and on about such things into irrelevancy. And in hindsight, Apple’s judgment on these things was obviously correct.

          Putting a “visitor center”/museum on Apple’s campus has quite a few downsides, ones you may not appreciate. It would be harder to maintain secrecy and harder for engineers to get to work, for example. It’s also something that simply isn’t in their preferences (note, for instance, how one of the first changes Apple made on its campus after the NeXT purchase was to get rid of the icon garden. One of the things every high level executive of Apple has said they are proudest of is the ideas that they said “no” to. Do you think this should be any different?

          If you really think an Apple museum would be a good idea (and I’ll concede that such a museum in itself is not a bad idea), put your money where your mouth is and start figuring out a way to make one without Apple’s help. If you can’t do that, move on.

        • “I do not feel entitled to anything.”

          And yet, when a Vice President of the company personally tells you “No.” you persist and start an online petition, somehow thinking that would change Apple’s mind….

          Nope…not entitled at all…

          “I argue would be a big win for them…”

          How so? Apple is already the most valuable company in the US. It’s retail locations make more money per sq ft than any other. Its influence is felt far and above it’s actual place in the market….how does your idea of a “Visitor Center” serve Apple? How is that a win FOR Apple?

    • Player_16

      And what’s so good and smart about it, huh?

  • Personally I’d love to see the new campus when it’s completed, but it’ll never happen… Unless I get hired on as a window cleaner! Hmmm…

    Should they have a visitor’s center? No, too disruptive. Should they do a virtual online tour? That seems reasonable.



    • I think the only thing reasonable people can hope for is some kind of writeup in architectural or engineering journals that describe the construction of the place.

    • The new campus will be much bigger than the current one, and granted if Apple created a visitor’s center, it would have much more impact on the grounds then the current corporate store has. Does the current number of outsiders visiting the corporate store disrupt Apple? I think this all could be planned well and in fact this would alleviate any unauthorized attempts to visit the rest of the facility. I argue that Apple could even at least break-even on cost, if not profit for it.

      • Wait…what? In a previous response, you wrote, “there will be no extra traffic to the rest of the campus 2 with my idea…” And yet, you also just wrote, ” it would have much more impact on the grounds then the current corporate store has.” Sorry but your arguments not only don’t seem to be very well thought out or articulated, they are not even consistent among themselves…

        • “there will be no extra traffic to the rest of the campus 2 with my idea…” Because visitors would go to the visitor’s center and then not impact the main entrance or the rest of the campus.

          “it would have much more impact on the grounds then the current corporate store has.” Right, if they built a visitor’s center, then it’s at least a good assumption that they would have more visitors then at the old campus. They would need to design and build specifically to address this.

          • “and then not impact the main entrance or the rest of the campus.”

            I’m not sure if you’ve ever been to 1 Infinite Loop but you seem to have some misconception about it. There is NO “rest of the campus” for visitors. There is the main entrance and the Apple Employee Store. That’s it. You can walk around the outside of the campus on the public sidewalks but you’ll have no other access. It’s not like visitors can walk inside the campus, buildings or grounds and wander around.

            “it’s at least a good assumption that they would have more visitors then at the old campus.”

            Yes – and that’s where your arguments and assumptions completely lose focus. What makes you think APPLE even wants visitors? Many years ago, Apple employees were allowed to escort groups around the campus. Apple has stopped that practice. Do you know why?


            I’m not sure why you seem to think you know better about what is in Apple’s best interest than Apple does. It’s remarkably arrogant of you.

  • DanielSw

    “There’s nothing to see here, move along.”–is why it’s a bad and stupid idea.

    But even if there was something to see, where would they put the parking lots? Ever been to Disney, Sea World, Busch Gardens? Acres and acres and acres of asphalt–in Cupertino, next to Apple Corporate? NFWP.

    But really, what the hell would there be to see? The essence of Apple is INTELLECTUAL, not FANCIFUL like Disney, not ANIMAL like Sea World.

    It’s in silicon, which is ever shrinking in physical size inside every Apple product, all of which are already experiencable in HUNDREDS of “visitor centers” around the world–the best of which are Apple retail stores.

    • The stuff any fan of industrial design would most want to see in such a theoretical situation — design and engineering workshops — would be precisely the things Apple keeps the most secret, conducted in isolation, even from its own other departments. And I’ll bet few of these operations would look very exciting to the uninformed observer, anyway. This isn’t on the level of the old Consumer Reports tour where you’d get to see guys in white coats test dishwashers.

      Either Greelish hasn’t been paying any attention at all for the past fifteen years, or he’s deliberately playing this up for attention for his podcasts and book.

      • There will be many who just want to see the building, up-close. The gallery, store and cafe would be a bonus to make the trip something worth doing.

        • lucascott

          It’s a corporate office full of trade secret info etc. They don’t want to encourage visitors, which is why they said no.

          Now show some maturity and respect and drop it.

        • “There will be many who just want to see the building, up-close.”

          So/ What difference does it make what some happy wanderer wants? Here’s a grown up thought – “We don’t always get what we want”.

          Doesn’t this sound like someone who believes he’s entitled to certain things? But no…not you…you don’t feel entitled at all, do you?

        • Why is what “many” would “want” important to Apple?

  • Hi, David Greelish, Computer Historian, here with a few rebuttals to comments. Dumb, stupid? Really? Can’t you just disagree? First off, with all respect to Phil Schiller, Senior VP of Worldwide Marketing for Apple, it’s just his opinion and it doesn’t represent the official viewpoint of the Board, Leadership or shareholders. He doesn’t understand my idea either, as many of the posters here don’t. I should have never used the word “museum.” I suggest a visitor’s center with a gallery of Apple’s story. They have had a huge impact on the history of computing, as well as on culture in general. Steve Jobs was / is an important person in that history and culture, and he only exists in history now. If you glanced over this article at, please consider at least reading my key points that I’ll post again here. It’s not earth shatteringly important, but it could be a good thing, smart move and total win for Apple – their employees, the fans, regular customers and the general public. I think a grassroots campaign of support is what this idea needs in order for Apple to start listening. Here are the key points:

    • First, it’s not a museum! It’s a visitor’s center with a gallery of Apple’s story.

    • The new campus will be an attraction unto itself. Fight the idea, or embrace it. Steve Jobs recognized this, and stated at the Cupertino City Council, “Thank you, I think we do have a shot of building the best office building in the world, and I really do think architecture students will come here to see this. I think it could be that good.”

    • Apple should see it as a strategic and important part of both their public relations and advertising mission. Many Apple customers, or potential customers are not necessarily enthusiasts, but a visit here will change that.

    • Steve Jobs is Apple’s Walt Disney. The company needs to celebrate him directly, and in doing so, celebrate the brand.

    • Steve Jobs now only exists in Apple’s history. A tribute to him will inspire existing and future employees. The founding, growth and evolution of Apple is a story worth telling to everyone.

    • A reason for a great corporate store – the ultimate flagship store, and a taste of Apple’s culture.

    • Apple has the perfect example by way of a key partner, The Walt Disney Company. Though a different kind of company, they know how to be innovative, forward looking, while embracing and celebrating its past, and founders.

    • lucascott

      Again, you are disregarding the fact that this is a place of business. Hordes of visitors are the last thing they want.

      And you are making a huge leap that anyone, especially Schiller, doesn’t understand what you are talking about. Or that Schiller is giving a personal opinion.

      If you want to build a computer history museum with a wing about Apple, go for it. But lay off this nonsense that Apple needs to be convinced that they have a responsibility to create such a place or encourage business impeding floods of gawkers etc.

      • Yes, Phil Schiller doesn’t fully understand what I am encouraging Apple to do. He is stuck in a mindset of when Steve Jobs was still alive and running the company. In this one thing, I am smarter than he is. I can’t speak for anything else between us. Lastly, I am in no way saying that Apple has any responsibility to create this, or that they owe me or anyone else anything.

        • LMAO You accuse Moeskido of being “condescending and insulting…” And then say that Schiller “doesn’t understand” you and that he is “stuck in a mindset” and that, in some way, shape or form, YOU are smarter than he is.

          Yeah…that’s not condescending and insulting AT ALL….

        • Wow. Not arrogant in the least. Nope.

    • David, you keep stressing that Apple somehow “needs” to do this, that it would be good for them. That somehow the company needs to improve its image with the public because… why, exactly? It’s not popular enough? It’s not selling enough devices to the general public (people who couldn’t care less about Apple’s history or culture)? Or is it just not wallowing endlessly in its own past the way you do?

      What makes you believe “Apple’s culture” would be something anyone outside the company would want to see? It’s a high-pressure environment full of dedicated people who are encouraged to prioritize their work before almost everything else. Perhaps they could dress it up and hire actors to perform for your notional tourists.

      You floridly opine about how Apple “needs to celebrate” and “inspire… employees,” as though the company somehow doesn’t already know how to do these things internally. You appear to believe Apple “needs” to do a lot of things to somehow improve itself, when pretty much all outward signs of the company’s behavior and success suggest they’ve never needed such advice less.

      This silly campaign of yours isn’t about Apple at all. It’s about older Apple fans who want attention and believe they deserve it. Please get over yourself. Stick with your strengths. Go back to podcasting odes about the IIci and the Altair. I’m sure there are plenty of fifty-year-olds out there who’ll be listening avidly.

      • Just wow, why does your response have to be so condescending and insulting? Don’t agree, absolutely fine. I simply ask you to take what I say as what I really mean and not what you think I mean, or what you think is behind my motivations. I obviously think the idea has very strong merit, but if you don’t, then it seems you are the one with the problem spending this time and effort on putting it and me down. I will continue spending a little of my time on it, but my life is about so much more.

        • Because you’re insultingly claiming I’m one of the angry crowd who doesn’t understand what you’re saying. But I actually do. And I actually believe your idea is far more about your tunnel-visioned perception of Apple’s current customer base than it is about reality.

          Really, David… the vast majority of people who use Apple products these days don’t spend much time thinking about Steve or Apple history. They just use the products and ignore the nerd in the room who won’t stop talking about tech.

          Hence the ridicule. My response to silly ideas reinforced by weak arguments: ridicule with vigor.

          I’m glad you have other things to do. I genuinely wish you well, but I also wish you could see how enormously entitled you come off in your “advice” to Apple. It’s only slightly less embarrassing than watching “Trekkies.”

      • Now don’t go picking on us fifty-year-olds out there sonny!



        Oh, and get off my lawn!

        • Raster, I’m fifty-two. Were I still consulting Low End Mac for old Apple gear I no longer own or support, I might be among David’s listeners. But my nostalgia for solving simpler problems with clunkier solutions takes a back seat to more pertinent concerns.

          You have a lawn? You’re lucky. When I was a lad, we had to grow grass inside the house.

    • “Dumb, stupid? Really? Can’t you just disagree?”

      Yup. We do. And the way some of us show disagreement is by calling a spade a spade and saying this is a dumb, stupid idea.

      “He doesn’t understand my idea either, as many of the posters here don’t.”

      Ah – always the last resort of the arguer – “You just don’t understand me!”

      “I should have never used the word “museum.” I suggest a visitor’s center with a gallery of Apple’s story.”

      LOL Yeah – that doesn’t make it any better at all.

      “Steve Jobs was / is an important person in that history and culture, and he only exists in history now.

      Yes – that’s what happens when people die….

      “Apple should see it as a strategic and important part of both their public relations and advertising mission.”

      Why? I don’t know if you’ve noticed but Apple seems to have been and continue to do pretty good without a Visitor Center all these years.

      “Many Apple customers, or potential customers are not necessarily enthusiasts…”

      Again, this makes zero sense. You seem to believe that Apple has to have customers who are “enthusiasts”. Apple doesn’t. End of story.

      • Ah – always the last resort of the arguer – “You just don’t understand me!” I never said anyone doesn’t understand me personally, but that they have assumed I’m talking about Apple building a large hardware museum.

        • “I never said anyone doesn’t understand me…”

          Really? You didn’t? That’s odd because, look at this – “He doesn’t understand my idea…”

          “My idea”. That’s pretty personal to me…

          As to assumptions, I have done no such thing. I know you’re talking about a visitor center. So maybe you shouldn’t respond to my posts with your assumption that I think you’re talking about (an equally ridiculous) museum.

        • David, please. At this point, all you’re doing is contradicting yourself and then denying there are contradictions.

  • Apple already has a visitor center. About 400 of them worldwide. Including one at HQ. Apple Stores they are called, and they attract a lot of visitors, visitors interested in Apple’s innovations that started about 10 years ago with the iPod and OS/X.

    Pre-the-2nd-coming-of-Jobs should be left to Apple fan-boys and professional museum curators. That said, I do think Apple should recognize its impact on the history of computing by doing what IBM and Microsoft have done–fund the Computer History Museum. It’s only about 20 minutes away from Apple HQ. The CHM is a fantastic place that puts all of computing history in context. Apple already has a place there, and the CHM could always use more funding. (I am not at all suggesting an Apple wing.)

    The visitor center you describe feels more like a shrine–a place of worship that wouldn’t attract the positive attention you seek.

    The Cook lead initiatives to dish out dividends and support charities is the kind of positive PR Apple needs.

    Just my thoughts on the matter.

    • This.

    • I have never argued that Apple should have a visitor’s center at the current campus. What made me first think up this idea was watching the presentation that Steve Jobs gave to the Cupertino city counsel on the Apple Campus 2. Apple does NOT have any visitor centers like the one I describe, and Apple Stores are retail stores and not that. I am arguing that the new Apple Campus 2 is an opportunity for Apple to create such a space and I a number of reasons why I think it’s a good idea. Two of the main ones are the wonder and draw of the building / site itself, but also that Steve Jobs died, which changed things. Steve Jobs was a foundational figure of the company, and though it’s not all about him, I think it’s important for companies to recognize, even celebrate such things. Many other companies do this, and see it as important.

      I get really tired of the Computer History Museum being brought up too, as a valid argument against this idea. In that case, then the San Jose Tech Museum, Intel Museum, HP Museum and perhaps a few others should close down. I am trying to persuade Apple that it is there own responsibility to honor and celebrate its past, which does not have to interfere in any way with the business of creating the future. Though I am a Computer Historian, I am also a very forward-looking person. I would even call my self a futurist. I love the here and now and the possibilities of the future too. It’s all about balance.

      One of my other “heroes” is Walt Disney, the man. He had many similarites to Steve Jobs, but on the other hand, he was quite different. For one thing, he was nostalgic and loved things about the past. Main Street USA in Disneyland and other parks were fashioned on his own boyhood in the early 1900s in Missouri. Yet, like Steve Jobs, his last public appearance was presenting the ideas for a huge civil engineering project – EPCOT. Not what we have now, but a true Experimental Prototype Community Of Tomorrow. He was all about innovation, advancement and forward-looking vision.

      • “I think it’s important for companies to recognize, even celebrate such things. Many other companies do this, and see it as important.”

        You just don’t get it. This is where you show your arrogance.

        It’s a complete moot point what you think is important to Apple. It’s a complete moot point what “other companies” see as important.

        Apple doesn’t. Apple has been very clear to you about this. Yet, because you think you know what is better for Apple than Apple does and that Apple “doesn’t understand you”, you ignore company representatives and are trying to force the company to do what you think is best.

        The man you profess to admire so much made it very clear he and his company have little to no interest in looking back to the past. They have made it very clear they do not want “visitors” traipsing around their campus. But none of it matters because you are so blind to the facts that are presented to you, you not only can’t make any logical judgements based on the information you have, you continue to delusional attempt to convince others of the rightness of your position.

        I’m done. Please stop emailing me about this. I don’t need to hear from any more crazy people today.

        • You know what Shawn, you chose to cover the story about my idea and campaign, plus no one is making you read or respond to any of this. I’m not emailing you, I’m responding to posts. All you can keep doing is to come back with childish insults.

          • “I’m not emailing you…”


            Then someone has hijacked your mail server because, at 11:12am PT, I got this email:


            Thanks for mentioning my Apple visitor’s center/petition story, even if you don’t agree with it. I hope you will consider a few of my rebuttals.


            David Greelish

            I got another email from the same address at 11:46am PT. You might want to look into that.

            Or you might want to be less delusional or less of a liar. That might help, too.

          • Remarkable.

      • He’s still going, folks. Watch as he reaches beyond egotism towards spurious false equivalence and dead straw men.

        1. What you’re proposing is neither an opportunity nor a responsibility for Apple merely because you’ve decreed it as such, it’s a huge nuisance and security risk. Apple is not your friend and will never invite you over for dinner. Apple owes you nothing other than what you’ve paid for.

        2. You can’t call yourself “forward-looking” if you continue to insist that Apple build navel-gazing shrines to itself merely to please your small demographic of gadget nostalgists. You’re not speaking for a majority of the population in this regard, so stop pretending that you are.

        3. Apple is not Disney. Despite similarities and monetary relationship, Disney runs on heritage and nostalgia while providing entertainment and public services to visitors. Apple moves on while providing hardware, software, and online services to people it would rather not interact with outside of an Apple store or support line. All your Bradburyesque romanticism won’t change the fact that these two companies have widely different business models. Stop trying to conflate the two. It’s sloppy, self-serving, and embarrassing.

        Please, David. You’re not helping yourself here. You’re just adding yourself to the Mike Daisey Club for Fabulist Buffoons.

        • “You’re just adding yourself to the Mike Daisey Club for Fabulist Buffoons.”

          Moeskido wins the internet for today. You can all go home now…

  • I look at this post and the comments on this post and I am amazed at the sheer vitriol, here. I’m having a hard time understanding where it is coming from. David Greelish is a computer historian; he is deeply interested in seeing the history of computing shared with the public so that they might better appreciate how we got to this, frankly, amazing place we find ourselves, technologically.

    I can see Apple Inc. perhaps not interested in devoting resources to such a visitor center / museum, but I cannot understand why folks here are assuming this is some kind of insane and/or wicked crusade on the part of Greelish.

    The history of computing, and to a large degree that of Apple, is a deep and abiding interest of my own, as well. I run a blog dedicate to vintage computing, and have these eight years. I am also a member of the tech press that follows Apple and its devices.

    But … fine — Apple is uninterested in pursuing this. Why have you all attacked this man for his effort to get an Apple visitor center to happen?

    Frankly, I was surprised to see this post on The Loop. It has lowered my estimation of the site, sadly.

    • As you said, Apple is uninterested in pursuing this. Why has this man continued to try to pressure Apple to do it? Why does he ignore the huge disconnect between his personal desire and Apple’s understanding of its own relationship with the general public?

      Neither “insane” nor “wicked.” Arrogant.

  • SenatorP

    Because there aren’t already enough tourists getting off their bus to smoke cigarettes in front of IL1. There is an actual Computer History Museum over in Mountain View, if they had half as many visitors as Apple HQ, it’d be a huge boon to a great museum with the INTENT of preserving computer history.