Strong iPhone 5 sales knock Android into second place

Apple’s iPhone 5 sales have pushed iOS into the No. 1 spot for smartphone operating systems in the US, according to a new report released on Tuesday.

Kantar Worldpanel ComTech’s study shows that iOS now has 48.1 percent of US smartphone sales, while Android has 46.7 percent, pushing it back to second place.

Dominic Sunnebo, global consumer insight director at Kantar said the last time Apple was able to overtake Android was after the release of the iPhone 4S. However, this time the research company expects Apple to beat its previous high of 49.3 percent, achieving its highest share ever of the smartphone market.

The study shows that 61 percent of iPhone 5 purchases have come from existing iPhone owners upgrading, but there have been some crossgrades as well. People switching from Android accounted for 13 percent of iPhone 5 purchases and 6 percent of BlackBerry users have switched to the iPhone 5.

“An impressive 92% of existing Apple owners in the US said they will choose an iPhone the next time they upgrade,” said Sunnebo. “While loyalty is clearly key, it is also important to make sure that new customers are attracted to your brand. With roughly 60% of US iPhone 5 sales coming from existing customers and 40% from new consumers, Apple is achieving this at the moment – a clear sign of the strength of the brand in the US marketplace.”

Kantar noted that Apple is also enjoying share gains in four of the five major European countries, although Germany and Spain remain tough markets for them.



  • rattyuk

    Uh-oh, Apple against the entire Android Army. That’s gotta hurt.

  • Domicinator

    Funny–I’ve read about 5 versions of this story today, and the Apple haters have been scarce in the comments sections. They’ve been beaten down by their own claim chowder.

  • JPTJr

    I am really curious about why Apple is being overun by Android in Europe. I think of Europeans as appreciating quality and valuing a good experience over the cheapest options, but perhaps the unsubsidized price for iPhones is just too much to bear.JPT

  • BOFH

    Here in Europe most people get a cheap mobile contract (so the phones have a small subsidy), or even cheaper contracts with no subsidy and no minimum period. Example: 9€/month for 1 GB data + voice calls at 2 cents/minute (tethering included), but no subsidized phone. The unsubsidized, unlocked iPhone 5 is priced at 670€ (with taxes). As a consequence, most people choose a cheap Samsung basically for voice and texting (using free services such as WhatsApp).

  • http://twitter.com/Moeskido Moeskido

    I wish Android OEMs every success in replacing their Symbian-run feature phones with cheap Android devices that few consumers will use as smartphones.

  • Kevin Horton

    One sentence in the article could use a rewording::

    “People switching from Android accounted for 13 percent of iPhone 5 purchases and 6 percent of BlackBerry users have switched to the iPhone 5″. That reads as if 6% of all Blackberry users have switched to iPhone 5. That is not what the source article says.

    This should be reworded to something like: “People switching from Android accounted for 13 percent of iPhone 5 purchases and 6 percent was from BlackBerry users switching to the iPhone 5.”