The big kahuna in the mobile shopping landscape: the iPad. Apple’s tablet “generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping,” according to IBM’s report. The next device in line was the iPhone, with 8.7% of shopping traffic, then all Android devices combined with 5.5% of traffic. The iPad’s 10% slice of mobile retail translates to a whopping 88.3% of tablet shopping traffic, with the Nook, Kindle and Samsung Galaxy tablets all eking out shares of 3% or less.
What is it people do with these other tablets and smartphones?