When it comes to devices, kids’ holiday wish lists are simple this year. The most-wanted gifts are predominantly from one company—Apple. According to a recent Nielsen study, Apple’s popularity leading up to the holiday season continues a trend seen over the last couple of years, with American kids aged 6-12 generally more interested in the latest iOS offerings than other consumer electronics and gaming devices.

It’s going to be a good quarter for Apple.

  • .. provided they have enough product to sell.

  • VGISoftware

    I brought my iPad 2 with me on a visit to a medical lab today, and the techs were oohing and ahhing over it. One said he was thinking about getting a tablet instead of a laptop.

    I think Apple’s iPad market really is going to be at least a big part of the existing laptop market and installed base.

  • For an alternative take on the iPad being the most wished for item in all age groups, you can find the Polygon article titled “Apple products beat out PS3, Vita and Xbox 360 but not Wii U on Christmas wishlists”

  • Even my Android-using brother-in-law (whom I nevertheless like very much) bought his son an iPad.