Gassee: Let Apple finish what Microsoft started

Jean-Louis Gassée:

So whether it was divine inspiration or simply a bowing to necessity, Apple shunned the temptation to make a PC-only-smaller, and created a whole new genre of personal computers. Microsoft couldn’t resist and gave us Windows Mobile with a Start button.

Gassée compares Apple’s efforts to create the iPad with Microsoft’s creation of Surface, and finds Surface wanting. He has some criticisms of iOS too, but he sees them as opportunities for Apple to improve the iPad’s usability for business.



  • Luděk Roleček

    There’s certainly a lot of room for improvement on current line of iPads. I really miss only one thing though: multiple accounts on one device. Let me switch my family iPad from “Dad” to “Kids” mode and I’ll be happy as a hippo.

    • Mother Hydra

      I wondered aloud when multiple users would be supported after the first iPad event in 2010. The utility of multiple people having separate spaces was obvious even then. Still thinking this was a great idea waiting for great implementation. Is it “low-hanging fruit” as Gruber puts it? Perhaps, but then Apple got lost on the notifications rabbit trail. Let us all hope that a consolidated design group at Apple can bring some of these ideas to market.

  • tylernol

    I believe Apple is already working on better app sharing. There has been attention brought to “remote view controllers” that Apple appears to be using for their own Apps in this fairly technical blog post : http://oleb.net/blog/2012/10/remote-view-controllers-in-ios-6

  • Mother Hydra

    I see it happening around me, I work in a LARGE enterprise company that is primarily a Dell shop. My CTO looks down on all things Apple. Except for his trusty iPhone, oh and the fleet of iPads we use for our B level executives and the POS machines. The writing was on the wall 8 months ago, this trend will continue to gain momentum as Microsoft moves to enterprise software/services. No one makes a server (mail or otherwise) quite like Microsoft but boy do their new products create a vacuum.