The cost of a click

Horace Dediu:

The bottom line is that an individual click is not as valuable as it used to be. Would a larger volume of mobile usage be a reason? Google won’t say.

With operating margins falling, Google must be very concerned.

  • Ben

    They would be set for a very long time if they’d charge even $5/device for Android licenses.

    • DanPierce

      The difference between free and even $1 is huge.

      • rattyuk

        And Microsoft is getting something close to $5 on each handset and Apple now getting something for each HTC phone sold as well. Is there room for Google to charge?

  • MacsenMcBain

    All glory is fleeting.

  • Zé Miguel


  • … and Samsung is raking in all of the “Android profits”. Bad news for Google.

  • Godzilla35

    With AAPL’s stock collapsing, the highest priority item on Jim’s list is Google’s margins. LOL