Let’s count the ways this is great Posted on Tuesday, November 13th, 2012 at 11:29 am. PTWritten by Jim Dalrymple John Gruber on Dell’s new ad. Shawn King Misleading headline – I can’t find a single way… justin_horn Looks like a broken chair, sounds like a good anti-theft feature. jwoodgett Looks like an Ikea ad. Now there’s the future for Dell! Shyco Phante “The Dell XPS 12 Duo looks like a MacBook Air merged with an iPad. So cool and ultraportable.”Hmm what planet…. it looks nothing like a MacBook Air or an iPad. Why on earth would you use this quote alongside an image that immediately demonstrates how misleading and worthless the choice of words are? Sebastian Paul Maybe I am missing something and C.P Boyd is some famous internet dude that everybody should have heard of – but isn’t C.P. Boyd just some random dude?I thought there was a reason that they printed “It’s one of the best books I’ve ever read – Stephen King” on the back of books and not “It’s one of the best books I’ve ever read – John Doe Smith”…So if i were to say that this XPS 12 looks like it will fall apart very soon, will Dell print this in their next ad? MacsenMcBain Note to Dell shareholders:Sell! Sauve qui peut! mangochutney If you have to define your product by referencing another company’s products you lose.Ladies and gentlemen we have a winner! don Mr. Boyd was being sarcastic, right? Moeskido I’ve got it. The XPS 12 Duo is actually a desk fan.See, you set it down, flip open the screen, then give the rotating display a whack and watch it rotate while the plastic parts squeak.