Best Buy’s Amazon price match is an all-in bet it can’t win


Best Buy recently announced that it will match Amazon on price this holiday season — a move that will likely further depress its margins at a time it can least afford it. 75 percent of the items offered by Best Buy are cheaper on Amazon, on average by 17 percent.Best Buy is trying to play a game it can’t win in a sport it doesn’t participate in — like a middling veteran basketball player suddenly switching to hockey.

Not many in the US retail market think this Christmas will being anything but bad news for Best Buy.