Horace Dediu:

If stores did not show any effect of poor management, then why was Browett fired? I suspect it had mostly to do with a mis-match of understanding of the job the stores are hired to do by consumers and by Apple itself. The company treats the stores as a sales channel but also as a communications channel with its customers.

A complete and total mismatch.

  • Why are people trying to read more into this story than there is. He got fired for being an ignorant douchenozzle—and Forstall just for being a douchenozzle.

    • Mother Hydra

      I simply love that description, very accurate.

  • Mother Hydra

    I could tell when they hired him that they got the wrong guy- it would be the equivalent of importing some middle-management goon from Best Buy to head up Apple retail. At least they recognized the mistake and fired him, but how much further could they take their ambitions had Apple not been spinning the wheels all year with this turd in their punch bowl.