Over the past few years I have been asked by many new and established bloggers what the secret is to blogging successfully. In fact, I’ve been asked so many times that I started thinking about it quite a bit and I’ve come up with the answer.
There is no secret. Stop looking for it because you’re not going to find it.
I’ve seen posts on the Internet that claim to give you the best tips for running a successful blog, but I think it’s all bullshit. If you follow that advice, you’ll spend more time working on the site than doing what’s important — writing content.
Here is the one rule that I follow and have followed for the last 20 years of writing: Be honest.
That’s it. I don’t worry about SEO, or making sure that I have lots of keywords in the headlines or anything but writing the content and believing that what I write is the truth.
The only thing I have to offer my readers is honesty. They deserve that from me.
There is no doubt that I have a lot of fun writing and I take companies like Samsung, RIM and Microsoft to task for some of the silly things they say. I also believe that what I say in those stories is the truth.
I stand behind my opinions on those stories, but honesty doesn’t mean you should be blind. I read a lot of differing opinions and if I’m wrong, then I’ll admit it. You see, honesty goes both ways.
I don’t always go with the popular opinion among my fellow journalists, but I’m comfortable in stepping out on my own and speaking my mind.
I certainly don’t expect everyone will agree with the opinions that I write on The Loop and that’s okay. In fact, it’s great. What a boring world we would live in if everyone agreed with me, all the time.
I enjoy reading articles where the writer has an opinion that they can back up. The stories I hate are the ones that take both sides of an argument so they don’t offend anyone. What’s the point of writing that?
I do believe The Loop’s success comes from that one guiding principle — be honest.