Jon Russell for the Next Web:
Opera released its inaugural mobile advertising report in July and, three months down the line, the Norwegian browser maker is back with new insight. The Q3 2012 installment of the ‘State of Mobile Advertising’ report again finds Apple’s iOS to be the highest yielding platform on its advertising network, with Android slumping below RIM’s BlackBerry OS.
The thing that caught my eye was that Android wasn’t even as effective as Blackberry as an ad platform. I guess a lot of Android users have turned to ad blocking software.