Apple plans to live-stream October 23rd media event

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Today’s the big day when Apple takes the wraps off…well, something. Apple is hosting a special event at 10:00 AM Pacific Time on Tuesday where it’s widely expected to introduce a smaller format iPad. Jim’s on the ground in San Jose to bring The Loop’s readers live coverage.

If you’re near a newer Apple TV, though, you may be able to watch the event yourself. Apple recently added a new “Apple Events” channel to the device, and that channel now lists “Apple Special Event – LIVE.” If you’re using a black Apple TV, make sure it’s running the latest software update to see the new channel and the content therein (software update 5.0.2 or later is needed).

What’s more, Apple has posted A web page for the event, so even if you’re not near an Apple TV, you can still watch the live event stream via your Mac or iOS 4.2 (or later)-equipped device.

It’s an interesting change of pace for Apple, which, with a few exceptions, has refrained from live-streaming media events for a number of years. Someone cue the New Media Douchebag chorus of, “This never would have happened under Steve Jobs’ watch.”

Despite the streaming coverage from Apple, we encourage you to keep a browser window open at The Loop as well, so we can bring you other details as they unfold.



  • http://www.facebook.com/people/Marcus-R-Moore/676140569 Marcus R. Moore

    It’s always interesting to me that they’ve been so erratic with this. After not doing it for years, they live-streamed both the “Back to the Mac” and “iPad2″ events, but then stopped just as suddenly as they had started.

    For a company that likes to control their message as tightly as Apple does, it seems sort of weird that they’ve left this space for journalists and bloggers to “get the word out” during the event, in some cases incorrectly, until Apple’s website comes up and they post the official video.

    • http://www.facebook.com/profile.php?id=20500620 Joseph Blake

      I wonder if it was simply because they thought that their CDN vendors couldn’t keep up with demand and now they think they can? Could be as simple as that

  • http://www.facebook.com/secretagentfrank Frank Esposito

    This is likely a securities law issue. Anything they say about company performance that is not otherwise public info needs to be disclosed or available to everyone at the same time (not just the people in the conference hall). Frankly I’m surprised they moved away from live broadcasts for as long as they did.

    • http://www.facebook.com/profile.php?id=20500620 Joseph Blake

      I doubt it. If it were, they would have fixed the problem earlier or stopped doing keynotes and just announced everything online. There’s no grace period for complying with securities laws

  • Zeatrix

    I’m noting that they require Safari. Apple are becoming more and more like the Microsoft of old and use a monopoly to their advantage.

  • Dan H

    I wish I’d thought of “New Media Douchebag Chorus” years ago when naming any of the garage bands I played in.