Microsoft’s new approach to mimic Apple

“There will be times when we build specific devices for specific purposes, as we have chosen to do with Xbox and the recently announced Microsoft Surface,” wrote Ballmer.The new approach mimics Apple Inc, whose massively successful iPhone and iPad demonstrated tight integration of high-quality software and hardware and made Windows devices feel clunky in comparison.

Who’s laughing now Ballmer?

  • Google does it. Samsung does it. Microsoft should do it also.

    • Canucker

      They are not doing it right though. Google and Microsoft rely on partners and licensing. Start eating your own cake and those licensees/partners become competitors. Doesn’t work. Samsung is in a better position as they appear to have no specific affinity to anyone and will hop on board whatever new OS or business model can make money. Even if they develop their own OS, they’ll still sell devices running other OS’s. But the key difference is that Microsoft, Samsung and Google do not control the retail experience. They are trying but so far have flopped.

      Google is toying with Motorola and its not gone well. Methinks that was $12.5 billion down the drain, plus it negatively affected relationships with HTC, Samsung, Sony, LG, etc.

      Vertical integration is not easy when your business model isn’t geared around it and your history is against it. RIM (oddly) is the only other vertically integrated business in this field and is a perfect example of how it offers no guarantees.