Apple named No. 2 global brand

Mikey Campbell for AppleInsider:

According to Interbrand, Apple’s brand value increased 129 percent to reach an estimated $76.5 billion, the most growth shown by any of the top 100 companies on the global list. In determining value, the firm measures financial performance of branded products or services, the role of brand in the purchase decision process and the overall strength of the brand.

Coca-Cola was No. 1.