Verizon believes unlimited data plans are on their way out, the company’s CFO told investors at a Goldman Sachs conference on Friday. “The good news here though is the dilution is not as much as we expected,” said Fran Shammo, explaining how the company hasn’t seen much attrition after dropping its unlimited data plan in May. Shammo added that “Unlimited is just a word. It doesn’t mean anything…”
No – it doesn’t. Mostly because you cell phone providers have made it meaningless. You used it to sucker in customers and once you got your hooks into them, you removed or “redefined” the word to suit your needs – but not the needs of the customers.
So you’re right, it doesn’t mean anything – when weasels like you use it.