Amazon will allow users to opt-out of ads on Kindle

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If you’ve been put off by the (arguably obtrusive) Special Offers on the Kindle Fire HD, Amazon has just announced that they will allow users to pay $15 to opt-out of the ads for the life of the device.


  • Canucker

    In other words, you must effectively pay $15 for an app to remove crap from your own device put there by the device maker.

  • Chuck

    Thank god. I don’t mind ads all that much in principle, but you either give me ads or I pay you, no combination of the two.

  • Eric6052

    I’m okay with this. It allows people to get a cheaper device and keep the ads which may not be a big deal to them while giving the others an option to opt out if they find the ads obtrusive. I have a new iPad so I won’t be buying a Kindle Fire but, I welcome the competition to keep the whole catagory moving forward.

  • http://www.scottearle.com/ Scott Earle

    Holy crap, the margin on those things must be REALLY tight if Amazon is prepared to give customers a shit user experience in return for a mere $15.

    • http://twitter.com/Moeskido Moeskido

      Bingo. Just like crapware on cheap Windows PCs.