What Apple is really after (Hint: It’s Google) Posted on Monday, August 27th, 2012 at 12:36 pm. PT Written by Jim Dalrymple A nice rundown from Bloomberg’s Sam Grobart on what Apple is really after. chjode Weren’t a lot of the offending software bits due to Samsung’s TouchWIZ interface, not stock Android? Dr.No the easy patents (design and look and feel), yes. Google has been removing features as injunction come. the hard ones go after the heart of Google. Apple has a lot more patents but courts can only handle 5 at a time. Some of Google’s patent that they just filed are complete joke but some are serious if courts allow over generalized patents like proximity sensor to disable controls. The one they files against Siri is text to speech patent for mobile pagers. http://www.johncblandii.com John C. Bland II Really? Google’s patents are a joke? Have you seen Apple’s “transparent menu” patent? Every company holding these sort of tech patents has at least one stupid patent. http://www.decodethis.com Richard Brown Best rundown I’ve seen yet. It makes it very clear that Apple’s end goal was not to win just this one case. I don’t think Apple thinks short-term about anything. Player_16 It’s hard telling this to a fAndroid on the internet. Pity, because all they can think about is the ‘river in Egypt.’ Relentlessfocus I thought the Bloomberg piece was about as fair as the media gets these days but I disagree with the conclusion. Apple is usually amazingly forthright about their intentions though many seem to wear filters which keep them from hearing. IMO this case is part of Apple’s long held feeling that Android is a stolen OS and Apple doesn’t want to be copied. They don’t mind competing against honest competition, they’re willing to put their solutions up against those of any honest competitor. So yes the ultimate goal is to get at Google to punish them but I don’t think Apple will ever license the key features of iOS because Apple wants their products to be unique.