The Moscow News:

Gadgets manufacturer and darling of the hipster set, Apple Computers plans to sell its products in Russia without the use of middlemen, bringing the price of its trendy equipment down.Apple has registered a company Apple Rus and assigned Vitaly Morozko, the corporation’s local legal advisor, as its director general, Kommersant reported.According to an unnamed manager of an Apple distributor, the company could start direct sales in Russia in 2013, but it is unclear when first Apple Stores will open.

“darling of the hipster set…”? Hipsters didn’t make Apple the most valuable public company in the world.