Pixel for pixel: Surface and iPad Posted on Sunday, August 19th, 2012 at 8:44 am. PT Written by Jim Dalrymple Microsoft Surface vs the iPad Retina. quietstorms It’s the problem that MS is going to face for the next decade against Apple when making their own hardware. I remember a NYT article when MS didn’t understand until a few months ago how far Apple went to secure parts for their hardware. They even have relationships with mining companies for aluminum. It takes a decade to compete with this supply chain which means MS is always playing a step behind.. http://www.facebook.com/people/Marcus-R-Moore/676140569 Marcus R. Moore Apple’s in the enviable position of being able to offer a premium product in this market at a premium price. No one else out there can do that. If MS wants to make big gains fast in marketshare, they’re going to have to be price competitive with the Nexus7s and KindleFires of the tablet computing market. Which is actually sort of crazy, but honestly I think that’s the position they’re in. So if they don’t want to take a complete bath, they can’t put in a Retina-level screen. It’s likely to be the same reason Apple won’t put a Retina screen into the iPadSmall- it will be their “budget” device to keep a price umbrella from forming under the current $399 for iPad2. Then in a year or so they can start cutting iPadSmall screen from iPhone4 LCD instead.