Apple retail leadership tells employees “We messed up”


Apple Inc.’s retail boss told employees that the company made mistakes with its staffing levels, leading to news reports that the company was cutting employees, according to two people familiar with the matter.Apple acknowledged the retail staffing changes. “Making these changes was a mistake and the changes are being reversed,” said Kristin Huguet, an Apple spokeswoman. “Our employees are our most important asset and the ones who provide the world-class service our customers deserve.”

This comes on the heels of a detailed IFOAppleStore report about various changes Senior VP of Retail John Browett was making to the retail environment to increase the stores’ contribution to company profit.