Our job as independent writers isn’t to be first or even to get the most pageviews. It’s to answer the question of “so what?”. Taken as a whole, our sites should tell a unique story that no one else can, with storylines that develop over time that help bring order to the chaos of what we cover.
Marcelo has a lot of good points in his article. To me blogging is about honesty and personality. I hate reading something that is just bland words with no feeling or conviction. I want to know how the writer feels about the subject they are writing about.
That’s what I try to do. It doesn’t mean that everyone will agree with what I write, and that’s okay, but I am giving you my honest opinion.