“[Copying] creates a huge problem in marketing on many levels. We market our product as the hero and how distinctive it is, how consistent we’ve kept it over time,” said Schiller, Apple’s senior vice president of worldwide marketing, as he was questioned by Apple lawyer Harold McElhinny. “Now when someone comes up with a product that copies that design and copies that marketing, then customers can get confused on whose product is whose… If you steal [the way the iPhone looks] you’re stealing all the value we’ve created.”

Sounds like Schiller did a great job in court today.