Reading the #nbcfail hashtag has been at least as entertaining as much of NBC’s coverage of the Olympics. It’s also enlightening — economically enlightening. The people formerly known as the audience have a voice and boy are they using it to complain about NBC’s tape delays of races and the opening ceremonies, about its tasteless decision to block the UK tribute to its 7/7 victims, and about its commentators’ idiocies. The counterargument has been an economic one: NBC has to maximize commercial revenue, which means maximizing prime time viewership, to recoup the billions paid for the rights to broadcast, billions that pay for the stadiums and security and ceremony. The argument is also made that NBC’s strategy is working because it is getting record ratings.
What do you think? Are you watching the Olympics live, either on TV or online? Or are you waiting for the evening recaps? Thanks to Dan Frakes for the link.