Apple design chief: “Our goal isn’t to make money”

The Telegraph:

Apple might be the most valuable company in the world, with a market capitalisation of $556bn, but its design chief insists it is not in it for the money. Sir Jonathan Ive, whose personal fortune stands at an estimated at $130m, said yesterday that Apple’s guiding principle was nothing to do with its balance sheet, and that it simply wanted to make “great products”. “Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant but it’s the truth,” said the British designer.


  • http://twitter.com/Moeskido Moeskido

    They have to keep repeating it to business writers who go all slackjawed at the idea.