BlackBerry tweet backfires on RIM

Written by

Salvador Rodriguez for the LA Times:

The company tweeted from its @BlackBerry account “Fill in the blank: BlackBerry helps me ________.” However, many of the people who responded didn’t find BlackBerry too helpful.

“Realize how thankful I am for my #iPhone,” said one user, in one of the tamest yet worst responses RIM could have received. Not to be outdone, though, another user said the same about Android.

It’s not surprising that nobody at RIM saw this coming.



  • http://f1archives.com/ Gregz0r

    RIM stupidly thought that only loyal RIM fans were following their Twitter account.

  • deviladv

    I want to explode with riotous laughter and depressing sobs at the same time. Blackberry Execs: pull back everything, focus, find a single strategy, and execute, or just close up shop already.

  • http://twitter.com/waleedalzuhair Waleed Alzuhair
  • http://www.thegraphicmac.com/ JimD

    And that is RIM’s problem… they don’t see ANYTHING coming.

  • imthedude

    RIM wouldn’t see a train coming 3ft away; it’s kind of hard with your head shoved up your ass so far your belly button is the only port hole.

  • http://twitter.com/Moeskido Moeskido

    More Sales-culture tunnel vision.