Apple’s evolving products

Written by

Rene Ritchie:

One of the worst things a company can ever do is mistake their products for their business. Products come and go. If you mistake your product for your business, when — inevitably — that product goes, your business goes with it.

Apple evolves its products as technology allows, giving users a new way to do things. Other companies try desperately to hold on to a successful product and milk it for all its worth. Consumers are becoming more educated and see stunts like that for what they are.



  • lucascott

    I disagree with this. The issue isn’t mistaking your product for your business. But rather what your product is.

    Apple 100% believes that their product is their business. The catch is that their product (at least for average consumers) isn’t a piece of equipment but a lifestyle. Specifically a lifestyle of using technology to learn, create, communicate in ways that are efficient, effective, intuitive and yes even fun.

    Whereas other companies see the equipment as the product and that is where they fail.