One of the worst things a company can ever do is mistake their products for their business. Products come and go. If you mistake your product for your business, when — inevitably — that product goes, your business goes with it.
Apple evolves its products as technology allows, giving users a new way to do things. Other companies try desperately to hold on to a successful product and milk it for all its worth. Consumers are becoming more educated and see stunts like that for what they are.