Infinity Blade for iOS is Epic’s most profitable game ever

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That’s impressive.



  • http://www.appleoutsider.de/ AppleOutsider.de – Sebastian P

    That’s per man hour.

    By that measure that time I got my grandma a glass of water (took me about 30 seconds) which I got 5 bucks for was the most I ever made.

    You could also say that Epic made this game pretty quick without much effort and rakes in a ton of cash. The game features a very basic experience and tons and tons of eye-candy. In Germany we call this “blender”.

    • lucascott

      Infinity Blade might be ‘basic’ and ‘eye candy’ compared to console games. But for a mobile device game it is way above most others.

      Keep in mind also that part of that ‘pretty quick’ comes from the fact that before they created any specific titles they were working on the Unreal Engine, which they use for all their games AND let the rest of us license for ours.

    • http://twitter.com/jgpmolloy John Molloy

      “The mobile franchise passed the $30 million mark this January and Infinity Blade II made over $5 million in its first month on the App Store.”

      I’d take the $30 million dollars over that virtual 5 bucks you made from your grandma any day.

      • http://www.appleoutsider.de/ AppleOutsider.de – Sebastian P

        Take a look at Epig Games publishing history:

        http://en.wikipedia.org/wiki/Epic_Games

        Infinity Blade is the first game they published in years. On top of that they never had a real hit. Gears of War was never a real contender for the Battlefield or Call of Duty franchise.

        Epic makes a large chunk of their money making and licensing the Unreal Engine ™ to other developers.

        Stating that they made more money per man-hour with Infinity Blade is like saying Intellectual Ventures made more money selling toothpicks (per hour) than they ever made before.

        Which is easy because they don’t produce anything. They are patent trolls.

        Or a more basic example: that first season Michael Jordan batted for the White Sox was the most successful season he ever played baseball.

      • Lukas

        I’m not sure you’re getting Sebastian’s point, which is that Infinity Blade isn’t Epic’s most profitable game ever, but its most profitable game ever based on the time they spent making it. $30 million would be a huge failure for most of Epic’s console games.