iOS crushes Android in app retention

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According to a new report from Localytics, app retention is increasing in the mobile market as developers move away from focusing just on downloads. The report says that the iPhone and iPad is crushing Android in app retention.

“But not all apps are created equally,” according to Localytics. “Delving deeper into the retention and user metrics, iPhone and iPad users are 52% more loyal to their apps than Android users. A healthy 35% of Apple iOS users launched an app more than 10 times after downloading, compared to 23% of Android users. The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.”

The report noted that as users continue to purchase apps, they are becoming more educated and discerning about the choices they make.



  • Zac Caslin

    So in other words, android still has crappy apps.

  • http://www.johncblandii.com John C. Bland II

    I always wonder how they get these stats and how legit they are.

    It isn’t that I disagree with them. I just wonder.

    • http://www.lazyprogrammers.com Eugene Kim

      They probably have their own analytics software included in many apps on all the major platforms. That’s how they get actual app usage data.

      • http://www.johncblandii.com John C. Bland II

        I figured. So the data is limited based on the inclusion of their software.

  • Sharon_Sharalike

    I’ve got apps on my iPhone that I’ve never opened. Typically I saw some article, followed the link, and downloaded it “for later”, then forgot all about it. The only time I remember is when they put out a new version and it comes up in Software Update ,and even then I can’t remember what it does. It’s like the new Piracy.