According to a new report from Localytics, app retention is increasing in the mobile market as developers move away from focusing just on downloads. The report says that the iPhone and iPad is crushing Android in app retention.
“But not all apps are created equally,” according to Localytics. “Delving deeper into the retention and user metrics, iPhone and iPad users are 52% more loyal to their apps than Android users. A healthy 35% of Apple iOS users launched an app more than 10 times after downloading, compared to 23% of Android users. The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.”
The report noted that as users continue to purchase apps, they are becoming more educated and discerning about the choices they make.