How the Apple Retail Store seduces you

Written by

Forbes:

The Apple Store pays attention to every detail. You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true. The tables are uncluttered and the products are clean. But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer!

I know some people who work in this division. They are completely insane about these kinds of details. One of the reasons why the Apple Store experience is so special and unique.



  • crustyjusty

    Jim: I’d love to get your perspective on the changes or influence that the new retail chief is bringing to Apple.

    • http://twitter.com/Moeskido Moeskido

      Check the byline.

    • http://www.yourmaclifeshow.com/ Shawn King

      Actually, I posted this story. If you’d like my opinion, I’d be happy to give it. :)

  • crustyjusty

    Shawn:

    Apologies (on the plus side, I was listening to your WWDC podcast when I was reading the article…good stuff).

    With that in mind, any insight on how Browett could influence the retail channel?

    Thanks.

    • http://www.yourmaclifeshow.com/ Shawn King

      Not a problem and glad you enjoyed it!

      From what I’ve heard, he’s still “getting his feet wet”. He has instituted a review of all procedures with an eye to tightening up the ship but there will be no significant changes made, if at all, until after this Christmas 2012 holiday buying season is over.