Apple confirms Tim Cook email about Mac Pro

Apple on Tuesday confirmed for The Loop that an email posted to the Mac Rumors forums was in fact from company CEO Tim Cook.

Cook responded to a customer’s concerns about the Mac Pro and emailed him directly. The email was then posted to the Web site’s forums.

“Although we didn’t have a chance to talk about a new Mac Pro at today’s event, don’t worry as we’re working on something really great for later next year,” said Cook in the email. He also pointed out that the current Mac Pro model was updated yesterday.

  • So much for secrecy

  • I just wish I knew what “later next year” means. Does it mean “late 2013” or does it mean more like “later… next year”.

    • Well, we know which one we can hope for…

    • Steven Fisher

      “Later, next year” could be as soon as Apple’s new year, which is September 2012.

      Not that I’d count on that, but it’s technically possible.

  • kvanh

    So the only Mac to get the axe so far is Peter’s favorite 17″ MacBook Pro.

    • Steven Fisher

      I wouldn’t assume that’s permanent. The 17″ has little room next to the 15″ Retina. But later a 17″ Retina would.

  • I think this is one of those rare zones where Apple’s secrecy does them nothing but harm. Everyone, even those of us who use them, will admit that a MacPro is at the thinnest edge of Apple’s business- even less than a product like FCPX. Knowing that it’s coming next year isn’t going to stop a business that needs it from purchasing the current model. A post house is going to buy what it needs to get work done. Only individual customers will try to hold out for the next 8-12 months for whatever this update holds. That’s such a small number of sales, that the typical rule of pre announcing killing sales of the current product is almost moot.

    Apple has been responsive in regards to these issues. It has with FCPX, by announcing upcoming features. And here it’s clearly seen that a yearlong shit-storm just isn’t worth the hassle. It’s unfortunate that they seem to get this message a step later than they should.

  • I really think they want people to accept the pro option is a Macbook, closed, with Thunderbolt devices connected (display, PCI tower, drives). Pick it up and go when you need to take your digital studio on the road with you; plug it in when you are back at the office/home and work on the high end stuff. Bigger businesses will have servers/render farms. Don’t need to take the Macbook? Grab your iPad or iPhone since your docs are in the cloud, even if your giant photography or video project isn’t.

    • Unfortunately Thunderbolt (though fast) isn’t fast enough for a lot of the PCIe peripherals that people buy a MacPro for.

      Maybe, MAYBE… once TB get it’s 100GB/s upgrade, with more lanes, then Apple might have a case for modularity. But you’ll still be stuck with the laptop grade Intel processors vs the server-class Xeon 12 core ones that people really want in a MacPro. It’s a very small niche of customers. But if you’re in that niche, the last thing you’re worried about is portability.

      And it’s not like processor power and transfer speeds are catching up to the needs of this market. If all you were worried about is 1080p for broadcast, then I would say yes. But working in 4K is a reality for most film productions, and even 8K (demoed at NAB) is not as far over the horizon as some might think.

      These machines need to be at the crest of the wave. The fastest processors, loads of expandability, multiple GPUs.

  • semms that pro user and mania like me was given up by apple ….

    • Cwilby

      If Apple can, for one moment, take their collective heads, out of their collective arses, they may see that what they’ve tried with the Mac Tower was totally stupid. So we have to wait till 2013 or there abouts for the ‘real’ tower – bollocks! Apple have taken their eye of the ball because of iOS/iPads/iPhones etc. Perhaps, just perhaps, they might start to get back on track (the new Retina Macbook Pro seems to point to this). We can all wait till next year, its not the end of the world, but, its just another bollocksup they, and we, could have done without…

      • a friend of mine works for an outfit that subcontracts for ILM. The average workstation in his shop costs 15-20 THOUSAND dollars. Updating a 15k workstation annually is a CRAP business practice. a ~2 year refresh cycle is appropriate.

        • Cwilby

          the facts are – it will be 3 years, if we are lucky!

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