What Google actually unveiled today is their own vulnerability in the space. Beyond a few tiny leaks, no one knows what Apple’s mapping product will be like. Google has by far and away the best mapping product on the planet. But they still felt the need to hold this meaningless press conference today. That’s fighting down, not up. And it’s a big mistake because it conveys the opposite of what Google was trying to convey: concern, not confidence.
Even before today’s non-event, I had been thinking more about Apple’s move into mapping. When the news broke, everyone knew it was a big deal, but I actually still think it’s being underplayed. It could be a massive deal.