It’s no secret that branding is powerful: Fonts, shapes, colors are all part of what we associate with certain brands. Without the words, we can tell the swoosh is part of the Nike franchise, and a yellow M is a straight sign to your local McDonald’s. But can you recognize these brands and objects if you take the colors and logos away? That’s the idea behind the project Brand Spirit by Andrew Miller. Every day for 100 days, Miller has taken a random object and paint it completely white to strip it of the branding we’ve come to know like the back of our hands. By removing the visual branding, Miller says this ”reduc[es] the object to its purest form.”
Many of these are utterly generic but it’s interesting to see how many you can identify simply by their shape.