Just when you thought it couldn’t get any worse

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“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia,” RIM said in a statement.

So RIM, not Samsung, was behind the pathetic marketing stunt.



  • http://twitter.com/mynameisseb Sebastian Atwater

    It’s funny how irrelevant RIM is that nobody initially thought they were the ones behind this.

  • http://www.lazyprogrammers.com Eugene Kim

    It seems to be that the marketing stunt was on target but the slogan was misspelled. Instead of “Wake Up” it should have been “Woke Up” as in “Hey guys, RIM was asleep at the wheel for the past decade but we just Woke Up”

  • D Pauw

    Well I have to apologize to Samsung. This batch of stupid wasn’t from them for once.

  • adrianoconnor

    How did this get so widely reported as being Samsung if it wasn’t them? Did nobody bother to ask?