comScore: Kindle Fire commands 54 percent of Android tablet market

Analytics firm comScore reports that Amazon.com’s Kindle Fire tablet increased its market share from 29.4 to 54.4 percent of the Android tablet market in two months, from December of 2011 through February of 2012. The Kindle Fire handily beat out Samsung’s Galaxy Tab family and Motorola’s Xoom for the top spot. comScore measures marketshare using tagged Web page content.

iPad-sized devices saw a “higher level of content consumption,” according to comScore’s analysis. Devices with 10-inch screens like the iPad saw an average of 125 browser page views per tablet, 39 percent higher consumption than seven-inch tablets and 58 percent higher consumption than five-inch tablets.



  • Anon

    So it’s “Android Tablet Market” now.

  • http://twitter.com/Moeskido Moeskido

    This must burn the folks at Google a bit. Isn’t the Kindle about as “androidy” as a ham sandwich?

  • DanielSw

    If you’re both hot to tablet and cheap, it’s a solution.