The “Coca-Cola Hug Machine” takes hugs instead of money

NY Daily News:

This vending machine cares more about love than money.A new Coca-Cola machine at the National University of Singapore dispenses free beverages in exchange for hugs. The red-and-white machine has the word “Hug Me” written across the front in Coke’s signature font.The machine is programmed to dispense a Coke when a person wraps their arm around it.

The video accompanying the story is very sweet but it’s hard not to be cynical and think there’s no way this campaign would work in the US.