Apple picked as top consumer brand in Japan for first time

Apple on Friday was named the top consumer brand in Japan by Nikkei. This is the first time the company has taken the honor in Japan.

According to Nikkei, Apple jumped from No. 11 last year to the top spot ousting Google from No. 1. The iPad and other Apple products also made the list of top 40 brands.

The survey was conducted in November and December 2011 and included responses from more than 52,000 people aged 18 and older.



  • MrPhotoEd

    Creating great quality products will produce results. 

    Just a thought

  • DanielSw

    The Japanese are no strangers to what makes for quality products. They also seem to have their own insular platform for technical and aesthetic innovation. So, I think it’s quite significant for them to hold the Apple brand in such apparently high esteem.

  • Remember when tech writers were predicting that the Japanese would hate the iPhone?