Clearly people weren’t happy with Commodore’s initial price of its new Mac mini-styled Amiga mini, a Core i7-powered Windows PC equipped with Blu-ray Disc drive. It debuted yesterday for $1,995, but citing “negativity,” the company dropped the price $500 within hours.
CEO Barry Altman acknowledges the initial pricing was a mistake.
“Although we were ecstatic over the enormous traffic and positive interest generated by our recent product launch, we were equally dismayed and disheartened by the negativity regarding our initial pricing. In retrospect, we agree, and sincerely acknowledge our mistake, and hope you will take a second look at our new options and pricing.”
Wait, what? A computer company called Commodore doesn’t know how to market or sell a product called the Amiga?
Plus ça change, plus c’est la même chose, as the French say. The more things change, the more they stay the same.
Maybe they should hire William Shatner again as a spokesman.
Vic 2012
Actually the Engadget report says that they initially sold it for $2,495 and then lowered the price by $500 to now $1,995…!?
Sorry, but that’s still totally insane…!
I have to say the 2012 Amiga is a truly beautiful device.
“Wait, what? A computer company called Commodore doesn’t know how to market or sell a product called the Amiga?”
Touche
The weird thing is, if they can drop the price $500, they have presumably somehow baked in a lot more profit than most. I don’t know if it’s totally ridiculous for the specs crammed into a small box. There’s 16GB of RAM and some crazy video card, and what appears to be a fast Core i7. And a Blu-ray drive. The thing is, this is all overkill most likely unless you’re going to game on it. You can spec it down a little on the site to save, but the price doesn’t go down enough really IMO, probably better deal at high end. The Vic Mini is available to be even less, but that thing runs on an Atom processor.
I’m shocked they were in a position to immediately drop the price $500. I wonder what profit margin they have left.
Yeah, Engadget reported it as USD 2,495… For those wondering about profit margin, someone actually searched for all parts necessary to build the same computer on your own, using Amazon prices, and then posted a comment with the whole thing.
Turns out buying the same hardware on Amazon is USD 1,400 cheaper.
So yeah, Amiga mini’s profit margin was 1,400 dollars. Now it is only 900 dollars. Poor Commodore.
Mac Mini ripoff.