Apple on Monday said that it had sold more than 3 million iPads since it launched last Friday.
“The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can’t wait to get it into the hands of even more customers around the world this Friday.”
I’m probably just jaded, but I’m tired of the phrase “incredible new features of iPad, including the stunning Retina display.”
I think part of the problem is that when Steve Jobs would introduce a product, he used different words than the standard marketing-speak. I know a lot of people thought he used his own cliches, and that’s fine, but when I would read the regular marketing copy it wouldn’t be in his voice, it would be in Phil Schiller’s voice.
So when I see Phil introduce the product, and when I read the marketing afterwards, it’s all in the same voice. It somehow makes it all feel just like marketing. I could feel the sincerity in Jobs’ voice and demeanor (or, for the Motorola ROKR, the lack thereof) and it felt like something distinct and different from the marketing. So when I’d see the ads, I can remember the keynote and tap into something outside the ads, above them, the “source” or at least the voice of the source. Now, at least at this early juncture, it feels like a lot of hot air.
I want to make clear, I don’t think the iPad is hot air. I guess I’m not over missing Steve Jobs.
I know what you’re saying. Steve Jobs was a master salesman (among other things). RDF and all that. I would have loved to have seen him introduce the new iPad and it saddens me we’ll never see another Steve product launch.
I know what you’re saying. Steve Jobs was a master salesman (among other things). RDF and all that. I would have loved to have seen him introduce the new iPad and it saddens me we’ll never see another Steve product launch.