Apple could partner with cable companies for iTV content, says analyst

Neil Hughes:

By potentially partnering with carriers and cable operators, Apple could enter the market on a level playing field with everyone else for content. With access to a variety of content through existing providers, as well as the content already available on the iTunes Store, Misek believes that Apple could package everything with a “superior user interface and ecosystem” and beat out the competition.

There are a lot of variables to consider, but many have hoped that Apple could bring some type of subscription service to Apple TV.



  • Jay Martin

    I don’t buy it for a second. Apple hasn’t yet made hardware to bolster the “halo effect” – that’s analyst thinking. And why would they need to – it’s pretty darn big already. 

    If Apple gets into the business, it will be by transforming it in some fundamental way. I don’t see anything in this article that tells me how they’re going to do that (probably because he’s YACA (yet another clueless analyst). The current Apple will never build a product that’s a me-too product to “shore up” some other business. Maybe someday but not now.

  • John W Baxter

    I don’t believe it. But…there were other things I didn’t believe, and Apple has made $billions selling those things.

    One thing I am sure of: there will not be an Apple-branded television set in my house. I don’t need it and can’t afford it.