iPhone satisfaction at 75%; closest competitor at 47%

Apple makes products that people want. Unlike their competition, they also make products that work and last. Evidence of this is in the latest ChangeWave customer satisfaction survey results.

According to the survey, 75 percent of respondents said they were very satisfied with their iPhone. That compares to only 47 percent for Samsung and HTC.

Only 45 percent of Motorola customers are satisified with their smartphone, while LG (31 percent), Nokia (23 percent) and RIM (22 percent) round out the list.

Customer satisfaction for Apple’s iOS tops the list of the 4,000 North Americans that took part in the survey too. iOS took a 75 percent satisfaction rating with Android coming in a distant second at 47 percent. Windows OS (32 percent) and RIM (22 percent) were last on the list.



  • Rsmurf

    The reason for the satisfaction of apple products is the one supplier for both soft/hard ware. 

    Google just recreated the whole MS/(name your crappy hardware provider) debacle that will just degrade in to mayhem.  But just like all the windows people will justify it with words like “open, choice, variety, bla bla” after buying a dell computer for the 27th time and running only MS products “because they work better than other options”.

    When you have a problem with your anDrOid the hardware mfg says it’s software and the software guys (if you can get ahold of anyone) says it’s hardware and the dog chasing the tail starts.

    Funny MS tried to fix it’s own pc model for their phones by dictating hardware specifications. Well they were too late to the game anyway.

    Maybe MS will get some of the dissatisfied aNdrOiD scraps before they throw in the towel.

    • Anonymous

      Before Microsoft, with its overwhelming monopoly power, forced Windows down everyone’s throats, there was no complex, mass consumer product that did not eventually become an integrated product.  The reason is that the force of competition drives the manufacturers to squeeze every ounce of performance and quality out of the product and for complex devices, the type of relentless fine-tuning of components that this requires can only be delivered in an integrated manufacturing and design operation.  I normally raise the auto industry as an example and felt quite vindicated when Isaacson mentioned that Steve Jobs thought the auto companies (once) did integrated products as well as Apple does now.

      So, as these mobile smart devices continue to acquire more power, more functions, and more complexity, Android will be overwhelmed by the development effort that is required to keep up with iOS.  Every device that Android needs to be compatible with will have its own set of constraints and as we all know, the more constraints a problem presents the harder it is to arrive at a solution.  The fragmentation we are seeing is an early symptom of this.

      Android may have been able to sell more devices because Apple is basically supply constrained, but eventually Android will share the fate of the independent engine builders of the early automotive era.  We might just be seeing things start to turn now with the recent market share gains of iPhone.

  • http://twitter.com/Moeskido Moeskido

    This data, taken alongside the previous “Explosive Momentum” post, suggests that perhaps we need to see more data about the rate at which new Android phone owners ditch their gear for something else.

    “The guy at the store said this was just as good as an iPhone.”

  • Anonymous

    The battery life is the pits, Adrian! I can’t use my iPhone 3GS as an iPhone for a whole day, because it runs out before the end of the day. Very poor.

    • Anonymous

      You quite obviously need someone to explain your phone to you (Apple Store maybe??!) to show you which settings to watch and which APPS, as far as battery usage goes. Having enough battery for AT LEAST a day on a GS with normal use is a no-brainer, sorry.

      • Anonymous

        there is something wrong with your phone if this is happening. As lin2log mentioned, you should take it to the apple store, where they will check it out for you. Also, try resetting the network (had a friend who had similar things happen and it turned out the network settings were constantly polling, and eating the battery that way.) restore from backup can also help. last resort restore as new, will wipe your settings but that could correct anything that has corrupted.

    • Anonymous

      there is something wrong with your phone if this is happening. As lin2log mentioned, you should take it to the apple store, where they will check it out for you. Also, try resetting the network (had a friend who had similar things happen and it turned out the network settings were constantly polling, and eating the battery that way.) restore from backup can also help. last resort restore as new, will wipe your settings but that could correct anything that has corrupted.

      • Johan Bergsten

        It’s not a bug; It’s a feature!

    • Anonymous

      Might be hardware.  3GS.’s are 2 generations old, and might need a new battery.  Not lasting a whole day is not normal, you need to have it looked at.

    • Anonymous

      With GS’s free with contract renewal, wouldn’t you be better served just to get a new one if you like that form factor? 

    • Markian Hlynka

      Yes, I have an old 3GS. I have push enabled on multiple accounts, but I was seeing amazingly low battery life. So I got a new battery, and now get at least a day of use with everything eating power. I disabled push over the holiday, and it makes a BIG difference in battery life! (ifixit.com is where I got my battery if you’re willing to do it yourself. It’s a little involved and not for the faint of heart! If you’re comfortable with a dozen small screws and reseating your camera, you’ll be fine! Otherwise, get a third party to do it.)

      Apple store will also do a “battery replacement” for around $80 where they just swap your phone. My new battery was $20, and they’re available for $7)

    • http://profiles.google.com/bc2009.poster BC 2009

      My 28-month old 3GS did great for the whole day before I traded in for an iPhone 4S (which does even better).  Either you have a faulty battery (which Apple will replace) or you are running a GPS nav app in the background that is actively routing without power attached or you are playing a whole lot of Real Racing 2.

      Normal usage of the phone should go from sunrise to bed time.  Even at Disneyland at New Years (when the phone is constantly trying to find an AT&T tower that is less-busy), I found I could make it last all day by just setting my brightness to 50% instead of 65%.

  • Anonymous

    FTA: “Windows OS (32%) – including the newer Windows Phone and the older Windows Mobile – has jumped 8-pts since our previous survey, but still trails the leaders, though it is well ahead of the Very Satisfied rating for the RIM OS (22%).

    Note, however, there is a substantial difference between the higher Very Satisfied rating for Windows Phone OS (55%) and the much lower rating for the older Windows Mobile OS (12%).”

    So, Windows Phone is actually doing pretty darn well in terms of customer satisfaction–significantly better than Android, in fact. Look out Google.

    • Goodman

      More proof that Microsoft shot itself in the foot by creating an all new operating system, and giving it a name that implies it’s an extension of an existing failing platform.

  • Magnum

    Can we get the previous survey ?

  • Frizbane Manley

    I love this … Motorola, the “birthplace” of 6-sigma quality has a customer satisfaction of 45%

    What does that tell you about both Motorola and so-called “6-sigma quality?”

    • Mr. Madrid

      I think it’s low customer satisfaction rating has more to do with the company, their leadership and company culture than it has to do with 6Sigma. 6Sigma is a methodology for reducing manufacturing errors, and doesn’t address things like quality of design, aesthetics, software and platform design. Sure, you can put a hardware design through a 6Sigma process, but if it’s ugly in, you’re not going to get anything but ugly out.

  • http://profiles.google.com/bc2009.poster BC 2009

    Notice this survey only shows “Very Satisfied”.  If you include “satisfied”, the numbers go way up for Apple.

  • Anonymous

    Some observations:

    1. For Apple, the remaining 25% are “extremely satisfied” whereas the remainders for the remainders are “unsatisfied, but stuck in contract”. Ok just kidding there.

    2. The “other/don’t know” respondents went from 16% to 22%. If the ratios hold in this crowd, then nearly two thirds of planned buyers are going with Apple.

    3. Notice how Apple’s planned buying graph is trending upward nicely, while others are flat or dropping.

  • genefer s

    For Android its the other way round (especially on ICS) – on tablets I find it mediocre but love it on phones. Have yet to see a flagship ICS tablet when my opinion might change. Claw Digital Review