RIM cuts PlayBook price by $400 Posted on Tuesday, January 3rd, 2012 at 12:28 pm. PTWritten by Jim Dalrymple It doesn’t matter how much it costs, the PlayBook still doesn’t do anything. Zero Distraction People have, and always will be, willing to pay premium prices for premium products. Sure, brand equity is a small factor, but the reality is people buy iPads because they’re great. If the PlayBook was a truly great product, it would practically sell itself, just as the iPad does. Anonymous You have to wonder about the logic of selling all models for the same price. In that situation, who would buy anything but the 64GB model? They probably have a ton of those that won’t move for anything more. Of course, one would wonder who would buy one at all…. The CW When people are buying them to use as door stops, storage capacity doesn’t matter. Vamsmack I’m waiting for it to drop to $99 then I will nail one. Purely out of curiosity however I wouldn’t part with anything more than $99. His Shadow I agree, it would be worth having the device under certain circumstances and if one’s employer is still a Blackberry house it would be a great deal. But as I watch my own company go entirely iOS, I will shortly be without any good reason to buy a Playbook, even if it goes to $99 or lower… JimD I already have a USB Thumb Drive, it only cost me $4.99 CJ They should give them away free with a RIM phone purchase. This would solve two problems: (1) playbook requires a phone to do email and (2) customer bleed Vamsmack Even those people don’t want a PlayBook. Anonymous So they basically increased the price of the 16GB model by $100 having dropped it to $199 like a month ago. This make no sense. (surprise).