Dell quits netbooks

Joanna Stern:

Dell is still planning on being a lead player in the mobile laptop space and stressed that it has been spending time developing higher-end, premium laptops like the XPS 14z. Dell’s Marketing Director Alison Gardner was very clear about the strategy: “Thin and powerful is where it is at for us.”

Dell quits MP3 players. Dell quits tablets. Dell quits netbooks.



  • http://bradmccarty.me Brad – The Next Web

    Probably a smart move for Dell, to be honest. The company makes pretty decent computers, but it’s struggling. Streamline what you do, focus on what makes you money.

    • http://mangochut.net/ mangochutney

      I can get behind that. Yet I still get the feeling that it’s too little, too late.

      To me it looks like they’re giving up the netbook fad for another fad that is called ultrabooks.

  • LPotr4

    Dell should quit entirely and sell the stock back to shareholders. Oh, wait…

  • http://flyingdingo.com rickroberts

    “Thin and powerful is where it is at for us.”

    I wonder where that got such a good idea?

  • Peter Cohen

    I think Dell needs to redesign its logo.

    • http://twitter.com/sudoexec Kyle Russell

      I see what you did there.

    • http://streakmachine.com Robert Falck

      The problem is, we would end up with a company having a logo that looks like “liji” and a company having a logo that looks like “ilell”. And I thought knock-off products from China were hard to remember, not to mention pronounce!

    • jpmhughes

      Yes, how about FAIL  ?

  • Blair Miller

    In the RSS feed, the last line was truncated as follows:

    “Dell quits MP3 players. Dell quits tablets. Dell quits”

    Prescient?

  • http://www.acid-product.co.uk Ian Davies
    “Thin and powerful is where it is at for Apple, and copying Apple is all any of us have got now.”

    There you go Alison, fixed that for you.