Dell quits netbooks

Joanna Stern:

Dell is still planning on being a lead player in the mobile laptop space and stressed that it has been spending time developing higher-end, premium laptops like the XPS 14z. Dell’s Marketing Director Alison Gardner was very clear about the strategy: “Thin and powerful is where it is at for us.”

Dell quits MP3 players. Dell quits tablets. Dell quits netbooks.



  • Probably a smart move for Dell, to be honest. The company makes pretty decent computers, but it’s struggling. Streamline what you do, focus on what makes you money.

    • I can get behind that. Yet I still get the feeling that it’s too little, too late.

      To me it looks like they’re giving up the netbook fad for another fad that is called ultrabooks.

  • LPotr4

    Dell should quit entirely and sell the stock back to shareholders. Oh, wait…

  • “Thin and powerful is where it is at for us.”

    I wonder where that got such a good idea?

  • Peter Cohen

    I think Dell needs to redesign its logo.

    • I see what you did there.

    • The problem is, we would end up with a company having a logo that looks like “liji” and a company having a logo that looks like “ilell”. And I thought knock-off products from China were hard to remember, not to mention pronounce!

    • jpmhughes

      Yes, how about FAIL  ?

  • Blair Miller

    In the RSS feed, the last line was truncated as follows:

    “Dell quits MP3 players. Dell quits tablets. Dell quits”

    Prescient?

  • “Thin and powerful is where it is at for Apple, and copying Apple is all any of us have got now.”

    There you go Alison, fixed that for you.