Louis CK makes $500k in three days selling $5 video

The show went on sale at noon on Saturday, December 10th. 12 hours later, we had over 50,000 purchases and had earned $250,000, breaking even on the cost of production and website. As of Today, we’ve sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58). This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video. They would have given you an encrypted and regionally restricted video of limited value, and they would have owned your private information for their own use. They would have withheld international availability indefinitely. This way, you only paid $5, you can use the video any way you want, and you can watch it

That’s awesome.



  • http://twitter.com/obamapacman ObamaPacman

    The bloody red text on black was hard to read on his site. Hope he didn’t spend too much of the 32,000 on that design.

    • Anonymous

      Read it in Safari and click on “Reader”, duoh.

      • http://ObamaPacman.com ObamaPacman

        Thanks. Totally forgot about that.

  • Anonymous

    This guy is funny! Great read on his site. Hope he DOES make a shitload of money!

    I think it’s great how the internet is democratizing how so many things are done, and how it’s taking all these complacent vested interests by surprise.