Mac App Store downloads don’t include Lion, updates or downloads to other Macs

Earlier today Apple released download figures for the Mac App Store. The numbers were impressive to say the least, but they are even more impressive than we thought.

According to Apple, over 100 million apps have been downloaded from the Mac App Store in less than a year. Here’s where things get really interesting — those are unique downloads.

Apple confirmed for me today that those 100 million downloads do not include downloads for its newest operating system OS X Lion. The figure also doesn’t include updates to apps delivered to users from the Mac App Store.

Finally, the figure doesn’t include apps that users downloaded to other authorized Macs. Can you imagine what that figure would be if all of those numbers were included?

Here’s something else to consider. According to market research firm NPD, sales of boxed versions of software in the US reached 50 million copies in the last year.

I’m making a pretty safe assumption that the majority of Apple’s Mac App Store sales come from the US, meaning that Apple is the largest software distributor in the US.



  • zato

    It’s all about the animation! 

  • Anonymous

    If Apple would sell a laptop with high-end graphics, I could actually download more apps (and games) from the Mac App Store. Unfortunately, my MacBook Pro 2010 is already far out-glassed in the system requirements for most recent games.

    • Dave

      Cry me a river! Try running an early 2008 MBP, games or not, and tell me how much better life would be with a faster machine. The fact is computers get outdated very fast. Beyond that when was the last time Apple marketed its machines as gaming platforms?

      • Anonymous

        True. Apple didn’t market themselves as a gaming platform, but that is by choice. I’m saying they could sell more if they chose to emphasize it.

        • http://mangochut.net/ mangochutney

          I think they’ve pretty much given up on the Mac as a gaming machine. Sure, my current mini has a decent chip, but it won’t be good for long.

          I get the feeling they’ll keep adding stronger and stronger GPUs to their iOS devices, as this is where people really do like to play games. Hell, I needed a good reason to reinstall Steam on my Mac.

  • John W Baxter

    I didn’t think the 100 million figure was impressive. With the clarifications (not counting Lion, added machines, updates, redownloads) it becomes quite impressive indeed.

    • http://pulse.yahoo.com/_FBQUXB574PW3YDIZPUTXM2ZPDM Tomas

      What’s impressive is that the average sale price of a Mac app should be greater than iOS and that 3-year-old games like the original Bioshock (first on consoles and then PCs) are selling well.

  • deecasey22

    “I’m making a pretty safe assumption that the majority of Apple’s Mac App Store sales come from the US” is a pretty stupid assumption to make!

  • MattL

    “Can you imagine what that figure would be if all of those numbers were included?” Why the hell would all those numbers ever be included?

    What if: “Honda sold a million Civics this year. That doesn’t include the number of people who just went into the dealership to use the restroom.” Stupid. 

  • Anonymous

    These numbers are better than traditional means of Mac software distribution, but they’re tiny compared to iOS downloads. What are the respective user bases now? 40 million Mac users and 160 million iOS users? Yet while Mac users are merely downloading 10 million apps per month, iOS users are downloading 1 billion apps per month. Even if you look at historic trends, the iOS AppStore performed much better right out of the gate back in 2008. The Mac AppStore is but a shadow of the original. It’s somewhat more convenient, but sadly did not reinvigorate the market for native Mac software.

  • http://twitter.com/davester13 D R

    “Can you imagine what that figure would be if all of those numbers were included?”

    It would be a number that Google or Microsoft would publish about their stores.

  • http://twitter.com/CamilloMiller Camillo Miller

    I don’t think your assumption is safe, Jim. Don’t forget that in recent quarters (not to say years) a big (actually the biggest, recently) comes from Apple Mac’s revenue comes from overseas and the Mac App Store is installed mostly on new-ish machine (2/3 years back)