RIM loses BBX trademark fight

Research In Motion (RIM), maker of BlackBerry smartphones and PlayBook tablets, has been prevented from using “BBX” to describe its next-generation BlackBerry operating system.

The word comes from a press release posted by BASIS International, a business software developer which filed a request for a Temporary Restraining Order (TRO) against RIM in U.S. Federal Court in Albuquerque, NM. BASIS sells products for multiple operating systems (including Mac OS X and iOS) under the “BBx” moniker, and it says “BBX” is too close for comfort. The judge granted the TRO, stipulating that “all factors weigh in favor of BASIS.”

BASIS announced plans to defend its trademark shortly after RIM unveiled its new operating system in October.

RIM appeared to be prepared for the change in direction. The company announced at a developers’ conference in Singapore this week that the new operating system will be called “BlackBerry 10″ instead. BlackBerry 10 is a unified OS for smartphones, tablets and other devices.



  • Anonymous

    Dang, some companies just can’t win, and RIM is the poster child.

    Just a thoght

  • http://twitter.com/STRIPBLUNTS ANDRE SALAZAR

    RIM will go down in the history books as the WORST managed tech-company in the history of modern society. That’s saying a lot considering they exist at the same time as Microsoft, Palm, Dell, HP, Google & Motorola.

    • Anonymous

      RIM will probably take the #1 spot but I think Novell would come close as #2. They owned the file & print market in the 90′s until Microsoft came along and kicked them in the balls with NT4 and superior marketing and visibility with CxO’s. Novell spent the next decade in denial wondering what happened and by that point it was too late to ever claw their way back.

      RIM is the Novell of the new millenium.

  • Anonymous

    What happened to BlackBerry 8 and 9? Maybe it should just be BlackBerry OSX. Nobody would sue them with that name, right?

  • http://twitter.com/Moeskido Moeskido

    “What do you mean we have to come up with a new name?!”